{"id":2768,"date":"2017-10-21T10:22:03","date_gmt":"2017-10-21T14:22:03","guid":{"rendered":"http:\/\/legeros.com\/blog\/?p=2768"},"modified":"2017-10-21T10:52:16","modified_gmt":"2017-10-21T14:52:16","slug":"thoughts-on-marketing-raleigh-police-and-raleigh-fire","status":"publish","type":"post","link":"https:\/\/legeros.com\/blog\/thoughts-on-marketing-raleigh-police-and-raleigh-fire\/","title":{"rendered":"Thoughts on Marketing Raleigh Police and Raleigh Fire"},"content":{"rendered":"

These musings were originally part of postings to Legeros Fire Line<\/a>\u00a0<\/em>on Facebook this week.<\/em><\/p>\n

Marketing, Baby!<\/strong><\/p>\n

The Raleigh Police Department<\/a>\u00a0again displayed a display at the State Fair this year, at the Kerr Scott Building. And with a double-wide booth, no less!<\/p>\n

We meaning me have long wanted to see Raleigh Fire in the same space. They’d fit perfectly alongside the city, county, and state police booths nearby. As well as the Department of Insurance, which had sundry safety materials on display.\u00a0<\/p>\n

The fire department should have its own full-on marketing of who they are, what they do, and how to join.[1] That’s been a notable absence at the Fair for years. (And where’s Wake County EMS, come to think of it?) One of these days\/years, hopefully. Click to enlarge:<\/p>\n

\"2017-10-21-cor1\"<\/a><\/p>\n

Social Media Specialist<\/strong><\/p>\n

And speaking of marketing and our friends in the police department, the city has a job opening for the newly created position of Social Media Specialist<\/a>.\u00a0<\/p>\n

It’s described\u00a0as assisting the police Public Affairs Manager in the coordination of communication activities in order to enhance the flow of information within and outside RPD using various social media platforms. Other duties include creating social media analytics reports; media contact; social media production; and developing, updating and revising informational products and materials.<\/p>\n

This is exciting news and on a couple fronts. For Police, it’s a big add, and will hugely help with public information and community relations. It also shows that city officials are recognizing the use of digital platforms to connect citizens with the work of their emergency workers.<\/p>\n

Can Raleigh Fire be far behind? Hope we’ll see added resources on that side soon enough.<\/p>\n

\"2017-10-21-cor2\"<\/p>\n

Who Needs Marketing?<\/strong><\/p>\n

Everyone in public safety. Every department in public safety, from fire to police, from EMS to comms.\u00a0<\/p>\n

Pause. Let’s define marketing. Mr. Blogger says, it’s communication outside an agency, that helps its customers learn such things as:<\/p>\n