{"id":536,"date":"2016-04-06T06:55:16","date_gmt":"2016-04-06T10:55:16","guid":{"rendered":"http:\/\/legeros.com\/blog\/?p=536"},"modified":"2018-07-30T20:52:23","modified_gmt":"2018-07-31T00:52:23","slug":"fewer-fires-more-firefighters-marketing-challenges-in-the-fire-service","status":"publish","type":"post","link":"https:\/\/legeros.com\/blog\/fewer-fires-more-firefighters-marketing-challenges-in-the-fire-service\/","title":{"rendered":"Fewer Fires, More Firefighters? Marketing Challenges in the Fire Service"},"content":{"rendered":"

Now that\u2019s a great title for a conference talk, isn\u2019t?<\/p>\n

Saw the below statements in a Huffington Post piece<\/a> on the subject of \u201cuniversal basic income.\u201d It imagines a visitor to our planet trying to make sense of how humans spend their time, and notably with regard to work, the pursuit of income, and advancements impacting both.<\/p>\n

This excerpt contains an increasingly popular line of layman thought: if there are far fewer fires, why are there far more firefighters?<\/strong> And says Mr. Blogger, that might be the top marketing challenge in today\u2019s fire service.<\/p>\n

How would you answer this one? Either as written (which includes labor unions as a factor) or at any more generalized level?<\/p>\n

Second question, does the fire service need more marketing these days, to better inform both the general public and more educated thinkers? What would be your approach? Please discuss!<\/p>\n

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