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JOSIE AND THE PUSSYCATS, released a couple weeks ago, is an infectious, erratic, and deliriously self-referential mix of pop-music pokes, sa- tirical product plugs, and good, old-fashioned, girl-powered bubble- rock. (Plus ample dumb-blonde jokes for Tara Reid's ditzy drummer Mel- ody...) Updated from the Archie Comics appearing (and short-lived Sat- urday-morning cartoon starring) characters, Rachael Leigh Cook, Rosario Dawson, and the aforementioned Ms. Reid star as a suburban-living ga- rage band turned prepackaged overnight sensation. The latter courtesy of Alan Cumming's evil record producer, who whisks (whiskers?) the trio to New York as emergency replacements for "Mega Records" last gazil- lion-copy selling act. ("Dujour," get it?, an N Sync-style boy band featured at the film's beginning and good for a few SPINAL TAP-style tour-jet scenes.) Soon enough, Cumming's character's boss, played by Parker Posey, is revealed as really a government agent and head of a secret agency adding subliminal messages to popular (and presumably un- popular) rock music; instructions instructing America's record-buying youth to buy brand-name products and, of course, providing the neces- sary means for the title characters to save the world. (Uncle Sam's objective is the economy, explains Eugene Levy, Actor, in a hilarious, Fifties-style educational film shown to visitors of the top-secret, un- derground facility.) The plot paces the pixies through their rapid rise to fame-- chart- ing on "Billboard," reacting to screaming fans, reacting to scream- ing, *ass-tattooed* fans, and, for the formerly tomboyish singer, finally looking feminine to a boy from back home. (Wearing a low- cut blouse after a make-over makes *all* the difference in the world...) And, as expected, the P'cat's enthusiastic participation in every manner of high-energy montage and music-video sequence. Yawn, at least on a literal level. What makes this matinee money well-spent is the generous amount of humor. The gags fly fast and furious in this one, some subtle (McDonald's logos inside a hotel- room shower, the heroes' mouths taped with Mega Records electrical tape, etc.) and some not-so-subtle (blonde jokes, Bill Cosby imper- sonations, a revisionist history of the Captain and Tenille, etc.). More music *industry* jokes, though, than cracks on individual art- ists. (Love the Metallica reference at film's end, I must say...) And ample fun-poking at the film *itself*, like a supporting charac- ter explaining her presence "because I was in the comic book." Or an AUSTIN POWERS-style moment of Posey's character caught cackling under her breath. Both she and Cumming vamp it up splendidly, al- ways in the joke. The three leads, however, are considerably less memorable, if still pretty 'n' perky enough to get the job done. One question: why do they look so different in age? In some scenes they seem 10 to 15 years apart!? Go figure. With Gabriel Mann, Paulo Costanzo, and Missi Pyle. Written and directed by Deborah Kaplan and Harry Elfont. (Rated "PG-13"/98 min.) Grade: B- Copyright 2001 by Michael J. Legeros Movie Hell is a trademark of Michael J. Legeros