08/10/09 120 W, 1 I - + 12 - 4 Fire Truck Rolls Into Home, Knocks Man Off Couch, Shifts Home's Foundation

Both FireNews and the Secret List have surfaced the story of a Mount Holly Fire Department engine that rolled into a home at 307 A. Lanier Ave. early Saturday evening. About 6:00 p.m., a sleeping resident was bounced off his couch and into a wall as the apparatus "plowed into living room." He received bruises and was transported as a precaution. No others were home. The apparatus had been dispatched to a medical call up the street. The truck rolled several hundred feet down a slight hill before striking the home. The Highway Patrol is investigating. Read the Gaston Gazette story.

Amanda Memrick/The Gazette photo

“The Highway Patrol cited the driver of the truck for leaving it unattended.” But then the article goes on to say they are still investigating whether or not there was a brake failure and that the driver “is looking at a potential fine.”

Yeah… typical journalism for this area. http://www.wcnc.com/news/topstories/stor..

For what it’s worth… WCNC is probably the most tabloid-ish news agency in the local area. They are extremely quick to smear any public servant all over the news but tend to be lacking on the “good” stories about local public safety workers. They are seriously lacking in the reporter and editor department as well.
Luke - 08/10/09 - 09:44

Wheel chocks!!!!
Silver - 08/10/09 - 11:07

Yeah Luke, I have noticed WCNC has a habit of smearing public safety, like their hard hitting story on CFD station 38 and how it was so “extravagant.”
DC - 08/10/09 - 11:36

Speaking as both someone who wants to consume “good news” stories of public safety, and as someone who dabbles in producing his own public information, here are a couple thoughts on why “bad news” so readily trumps “good news.”

First, obviously, what bleeds leads. “Dog bites man” attracts more viewers/readers than “dog licks man.” Second, “good news” can be harder to find. Yeah, buildings don’t burn down every day, but is that a story with a “hook” for news people? Is that angle right there and ready for them to run with?

I believe a fire department or EMS agency probably needs to be its own advocate with regard to positive publicity. Especially in this Internet and Web 2.0 age. Don’t wait for the cameras to come to you. Reach out to the media, to the community. Publish and promote your “good news.” Explore and utilize the publishing and communication avenues that are now readily within reach. It takes work, mind you. It is like any other task. It requires ownership, commitment, and regular performance. You have to keep the “good news” flowing.

Along those same lines, that’s probably the best approach for “bad news,” with agencies taking active ownership when things go wrong, and writing/spinning/handling the story their way. But that’s a whole ‘nother discussion.
Legeros - 08/10/09 - 12:45

I have to agree with Silver on the wheel chocks. Might have prevented it, maybe not. But they sure do not work still in the holder/compartment. Don’t know what their staffing is, but I like the idea of leaving someone outside to watch over the engine and my ambulance. If you ain’t got the staff, then that goes out the door.

And I have to agree with Legeros about getting our message(s) out and not waiting for them to come to us. And I am not talking about the same old, tired crap we keep sending out. The public has no real idea about our job. They need to be enlightened.

Holy crap…I am being waaaay to agreeable today. Must be the heat.
DJ (Email) (Web Site) - 08/10/09 - 12:55

Yes… as DC mentioned, the over-played stor(ies) about CFD Station 38. They never mentioned the firefighters from 38 were the ones that pulled a guy from Lake Wylie around July 4th. No, the man didn’t survive, but it was the firefighters from 38 that made the rescue/recovery. After the countless times that they wanted to bring up the station, you’d think they’d pounce on the chance to bring it up again.

As much as our two PIOs reach out to the media in the multiple forms of social media, there are tons of chances for the news agencies to run some good stories. Charlotte is filled with bad things every day, people also like to be reminded that our city is not all about violence and that some good does still exist…. like…. http://www.cbsnews.com/stories/2009/08/0.. which was featured locally on some select, non-tabloid, new channels.
Luke - 08/10/09 - 18:39

An interesting foreword by Mike Redding in this article… “http://stopandsmellthepeople.com/2009/08/06/one-soldier’s-death…/”:http://stopandsmellthepeople.com/2009/08/06/one-soldier’s-death…/

“I think it’s interesting to note this fact: Four soldiers from North Carolina were killed in action on June 29, 2009. One of those four is becoming the first North Carolina National Guardsmen on record to be buried in Arlington National Cemetery… and only one North Carolina TV station, cable News 14, bothered to show up and no North Carolina Newspapers.”

Mike Redding is easily the best journalist that we have locally and now his piece on WCNC, “Carolina Traveler,” has been cut due to the budget and he is only keeping a website. Just another example of the media going the wrong direction!
Luke - 08/10/09 - 18:45

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