On April 20, Wake County EMS Assistant Chief of Community Outreach Jeff Hammerstein conducted the first in a planned series of public information officer (PIO) workshops for Wake County public safety agencies. Called the Wake Public Safety PIO Consortium, it was held at the Garner police station.
The hour-long discussion talked about the typical approach to media interaction among fire, EMS, and law enforcement agencies, and the importance of developing more cooperative working relationships with news-reporting agencies.

Garner Police Department photo
We’ve invited Chief Hammerstein to talk about the workshop, the topic, and himself.
His Background
Jeff Hammerstein is a lifelong member of the EMS profession, first as a longtime EMT beginning in 1985 at Garner Rescue Squad, and as paramedic with Wake County EMS since 1988. Over the last twelve years, he’s gained extensive experience working with media on behalf of EMS, and has presented on the topic at a number of EMS-related conferences.
And including as a co-presenter with Yours Truly, on the topic of social media and public information! See those slides.
The second Wake Public Safety PIO Consortium workshop is next week, on Friday, August 4, at 11:30 p.m. The Garner Police Department is again hosting. They’re located at 912 Seventh Avenue. The presenter will be WRAL News Reporter Amanda Lamb. She’ll talk about media perspectives on covering emergency scenes. Contact Jeff for more information, jeffrey.hammerstein@wakegov.com.
Let’s talk with Jeff…
The Conversation
Q: Thanks for participating, Jeff. Tell me about your background in public information, and about your current role.
A: As a field paramedic during the 1990s, I was occasionally assigned to talk to reporters, usually about things like responding in winter weather or the difficulty of navigating traffic on the way to calls…
Q: Chosen for your flat or non-accent, perhaps?
A: Well probably not. I grew up in Indiana and mixed in a North Carolina tone when I got here. People from both states have told me I talk weird!
Q: Ha.
A: But over time, after talking with reporters, I saw how positive the exposure for EMS was, when we were willing to participate in those news stories. And even when they were simple stories about day-to-day practices.
In the early 2000s, I started thinking about the concept of offering up stories for media in addition to just responding to their occasional requests. I felt like the more exposure we received, the more awareness people would have about EMS.
Q: Did it work?
A: It worked great! The benefits of better understanding were enormous, and we didn’t have to just sit back and wait for reporters to come to us. Continue reading ‘Wake Public Safety PIO Consortium and a Conversation with Jeff Hammerstein’ »









